Created by Tennent’s Lager to drive re-appraisal with a key opinion forming demographic, the festival programme was commtted to an eclectic line-up that brought together music legends, DJs, local talent and new bands, and extended to music-related film, all presented over 5 days in venues in Glasgow, Edinburgh and Aberdeen. Each year Tennent’s engaged a different visual artist to refresh festival creative for the brochure, marketing campaign and event branding, working with luminaries such as David Shrigley and Alastair Gray amongst others.

I was responsible for all aspects of event planning and marketing, working with Tennent’s agency and promoter partner to oversee the launch events, ticket sale campaigns, PR and event delivery. I also planned the venue branding ensuring Tennent’s visibility in every venue, and co-ordinated the bar logistics to ensure a quality pint of Tennent’s Lager at every show.